‍快到12月，又要开始做新一年的规划了。

提前规划社媒日历可能对一些小伙伴来说是一件不容易的事情，但本文会先帮你搞定全年的重点营销日历。剩下的大家根据自己公司实际情况再补充一些重要日子和营销主题进去。

我们先来谈谈为什么内容日历至关重要：

• 使规划更具战略性

• 确保你抓住每个机会吸引受众，不会错过重要日期

• 它能帮助你保持一致的发布时间

• 防止最后一刻才紧急准备内容

• 更好的资源分配

• 帮助追踪季节性趋势

一、January

• January 01: New Year’s Day

• January 04: World Braille Day& National Trivia Day

• January 05: Golden Globe Awards

• January 11: National Human Trafficking Awareness Day

• January 14: National Dress Up Your Pet Day
  

• January 20: Martin Luther King Jr. Day(US)

• January 19: National Popcorn Day

• January 21: National Hugging Day

• January 23: National Pie Day

• January 24: International Education Day

• January 24: National Compliment Day

• January 28: National Data Privacy Day

• January 28: Global Community Engagement Day

• January 29: National Puzzle Day

• January 29: Chinese New Year

• January 31: National Hot Chocolate Day

案例：New Year’s Day

除了对新年的期待，我们还可以在社媒回顾过去一年的点滴，分享精彩时刻。回顾你品牌的成就、里程碑和经验教训。

就像下面的品牌discoverneom那样，无疑，这是个成功的内容方向，该帖子吸引了297万的播放量，不少粉丝在下面评论Wow incredible.

图片来源：discoverneom Instagram

二、February

• February 02: Groundhog Day

• February 02: Grammy Awards

• February 04: World Cancer Day

• February 09: Super Bowl Sunday

• February 13: Galentine’s Day&Galentine’s Day

• February 13: Internet Friends Day

• February 13: World Radio Day

• February 14: Valentine’s Day

• February 17: Random Acts of Kindness Day

• February 18: Drink Wine Day

• February 20: National Love Your Pet Day

• February 20: World Day of Social Justice

• February 22: National Margarita Day

• February 23: World Understanding and Peace Day

案例：Valentine’s Day

Pandora品牌的“Little Acts of Love”营销活动邀请用户分享他们的个人爱情故事，使用标签 #PandoraLittleActsofLove。鼓励用户生成内容，回想那些让情侣关系变得特别的小事。

图片来源：Pandora

Quip电动牙刷则是在海报使用简洁而鲜明的红色心形背景吸引注意力。

图片来源：Quip

Cheerios 品牌通过以情人节为主题的限量产品，让早餐成为充满乐趣和浪漫的时刻。

以下是一些情人节标题的灵感，希望对你有用：

• The first best is falling in love. Second best is showing your love with ____________. [insert your product]

• All you need is love. But don't let your other half get hungry this Valentine's Day. Book now!

• What's a _________ [insert buyer persona] favorite thing about Valentine's Day? All the _________. [insert a word with double meaning]

• A gift as __________ [insert adjective that describes product] as your love.

• Treat yourself this Valentine's Day with our __________. [insert offer]

三、March

• March 01: Zero Discrimination Day

• March 02: National Read Across America Day

• March 03: World Wildlife Day

• March 07: National Cereal Day

• March 07: National Day of Unplugging 

• March  08: International Women’s Day

• March 09: Daylight Savings Time

• March 10: National Napping Day

• March 14: World Sleep Day

• March 14: Pi Day

• March 15: National Consumer Rights Day

• March 17: St. Patrick’s Day

• March 18: Global Recycling Day

• March 19: National Let’s Laugh Day

• March 20: Start of Spring

• March 20: International Day of Happiness

• March 21: World Down Syndrome Day

• March 21: World Poetry Day

• March 22: World Water Day

• March 23: National Puppy Day

• March 23: World Meteorological Day

• March 25: International Waffle Day

• March 27: World Theatre Day

• March 30: Doctors’ Day

• March 30: Mother’s Day (UK + Ireland)

• March 31: International Transgender Day of Visibility

案例 St. Patrick’s Day

图片来源：Instagram

四、April

• April 01: April Fools’ Day

• April 02: Autism Awareness Day

• April 02: National Walking Day

• April 03: National Burrito Day

• April 04: Walk to Work Day

• April 05: Deep Dish Pizza Day

• April 07: World Health Day

• April 07: National Beer Day(US)

• April 10: National Siblings Day

• April 11: National Pet Day

• April 12: National Grilled Cheese Day

• April 12: International Day of Human Space Flight

• April 15: Tax Day(USA)

• April 15: World Art Day

• April 17: National High Five Day

• April 18: Good Friday

• April 20: Easter Sunday

• April 21: Easter Monday

• April 21: World Creativity and Innovation Day

• April 22: Earth Day

• April 23: World Book Day

• April 28: National Superhero Day

• April 29: International Dance Day

案例 April Fools’ Day

汉堡王经常用愚人节来吸引观众。这家快餐连锁店将经典的汉堡Whopper变成了一款牙膏，并配以幽默的广告，成为了一个不错的愚人节促销创意。

图片来源：Burger King

五、May

• May 01: Workers Day

• May 04: Star Wars Day

• May 04: World Laughter Day

• May 05: Cinco De Mayo

• May 06: National Nurses Day

• May 06: National Teachers’ Day

• May 11: Eat What You Want Day

• May 11: Mother’s Day(US + Canada)

• May 12: International Nurses Day

• May 16: International Day of Light

• May 16: Bike to Work Day

• May 16: Endangered Species Day

• May 18: International Museum Day

• May 19: Plant Something Day
  

• May 20: World Bee Day

• May 20: National Rescue Dog Day

• May 25: National Wine Day

• May 28: National Burger Day

• May 29: National Biscuits Day

• May 31: World No Tobacco Day

案例:National Teachers’ Day

Thrive Market 通过赠品表达了对老师的感谢。同时还提醒人们：全年为教师提供免费会员资格。

图片来源：Thrive Market 

六、June

• June 01: Global Day of Parents

• June 01: World Milk Day

• June 03: National Egg Day

• June 3: World Bicycle Day

• June 04: National Cheese Day

• June 05: Global Running Day

• June 05: World Environment Day

• June 07: National Chocolate Ice Cream Day

• June 07: National Donut Day

• June 08: National Best Friends Day

• June 08: World Oceans Day

• June 12: World Day Against Child Labor

• June 14: Flag Day

• June 14: World Blood Donor Day

• June 15: Father’s Day

• June 17: National Mascot Day

• June 18: International Picnic Day

• June 19: Juneteenth

• June 20: Summer Solstice/ First Day of Summer

• June 20: World Refugee Day

• June 21: International Yoga Day

• June 21: National Selfie Day

• June 21: World Music Day

• June 26: Day Against Drug Abuse

• June 27: National Sunglasses Day

• June 27: National Handshake Day

• June 29: National Camera Day

• June 30: Social Media Day

案例：Father’s Day

父亲节是通过励志名言来触动粉丝心灵的绝佳方式，比如歌手Michael Bublé说的：

“父亲身份是最美好的事情。你无法在它发生之前解释它；就像在别人从未游泳之前告诉他们水的感觉。”

图片来源：Instagram

七、July

• July 01: Canada Day

• July 01: International Joke Day

• July 3: International Plastic Bag Free Day

• July 04: Independence Day (US)

• July 06: International Kissing Day

• July 06: National Fried Chicken Day

• July 07: World Chocolate Day

• July 09: National Sugar Cookie Day

• July 11: World Population Day

• July 14: National Mac and Cheese Day

• July 15: World Youth Skills Day

• July 15: Social Media Giving Day

• July 15: National Clean Beauty Day (US)

• July 16: World Snake Day

• July 17: World Emoji Day

• July 18: World Listening Day

• July 20: National Moon Day

• July 21: National Ice Cream Day

• July 24: National Tequila Day

• July 24: National Cousins Day

• July 25: National Intern Day

• July 28: Parents’ Day

• July 29: National Lasagna Day

• July 30: International Day of Friendship

• July 30: National Cheesecake Day

• July 31: National Avocado Day

案例：World Emoji Day

The Sleep Company通过展示购买床垫前后的Emoji表情变化，直观地传达产品带来的积极变化。

购买前的表情显得疲惫和不满，而购买后的表情则显得愉快和满足。虽然没有直接的呼吁行动（Call to Action），但通过展示购买后的积极效果，间接鼓励消费者考虑购买。

图片来源：The Sleep Company

八、August

• August 01: National Girlfriend Day

• August 02: International Beer Day

• August 03: National Sister’s Day

• August 03: National Friendship Day

• August 07: Purple Heart Day

• August 08: International Cat Day

• August 09: Book Lovers Day

• August 10: National Lazy Day

• August 15: National Relaxation Day

• August 16: National Tell a Joke Day

• August 17: National Non-Profit Day

• August 19: National Aviation Day

• August 19: World Photography Day

• August 20: National Radio Day

• August 21: World Senior Citizen’s Day

• August 22: National Tooth Fairy Day

• August 26: National Dog Day

• August 26: Women’s Equality Day

• August 30: National Beach Day

案例：National Lazy Day

你可以巧妙地将这个节日与自己的产品或服务结合起来来进行推广，特别是如果你的产品能够帮助人们更轻松地完成工作，就像下图DragDropr品牌在这里所做的那样。

图片来源：DragDropr

九、September

• September 01: Labor Day

• September 05: International Day of Charity

• September 06: Read a Book Day

• September 07: National Beer Lover’s Day

• September 07: Grandparents’ Day

• September 10: Suicide Prevention Day

• September 11: Patriot Day

• September 15: First Day of Hispanic Heritage Month

• September 18: National Cheese Burger Day

• September 21: International Day of Peace

• September 22: Start of Fall/ First Day of Autumn

• September 25: National Daughters Day

• September 26: National Pancake Day

• September 27: World Tourism Day

• September 28: National Drink Beer Day

• September 28: National Sons Day

• September 29: World Heart Day
  

• September 30: International Podcast Day

案例：First Day of Autumn

秋天有很多值得期待的事情，品牌可以利用这一天让您的追随者对即将到来的季节感到兴奋。

您可以创建与秋季相关的内容，向这个美丽而温馨的季节致敬。记得用暖色调装饰您的帖子🍁，例如：

• 焦橙色

• 柠檬黄

• 深红色

您可以社交媒体上分享#FirstDayOfFall的内容。并吸引跟随者互动。以下这些不错的点子或许对你有用👇

• 让您的粉丝在评论区写下秋天的愿望

• 鼓励他们分享#FirstDayOfFall有意义的相片(就像前几天我们都在朋友圈分享秋天的第一杯奶茶一样)

• 问粉丝为什么喜欢秋天。这个简单的问题可以让您的更深入地了解他们的喜好

来自OPPO秋天的第一天，则是在一堆的树叶下藏满了该品牌的产品：手机，电子手表，耳机等，秋天的感觉十足。引导粉丝在树叶下寻找藏着的宝藏，并说出它们的名字，以此吸引粉丝互动。

图片来源：OPPO

十、October

• October 01: International Coffee Day

• October 01: World Vegetarian Day

• October 02: International Day of Non-Violence

• October 03: National Boyfriend Day

• October 04: National Taco Day

• October 04: World Animal Day

• October 04: World Smile Day

• October 05: World Teachers’ Day

• October 06: National Coaches Day

• October 07: National Inner Beauty Day
  

• October 10: World Mental Health Day

• October 11: National Coming Out Day

• October 13: Thanksgiving (Canada)

• October 14: Indigenous Peoples’ Day

• October 14: National Dessert Day

• October 16: World Food Day

• October 16: National Boss Day

• October 26: National Pumpkin Day
  

• October 29: National Cat Day (US)

• October 30: National Candy Corn Day
  

• October 31: Halloween

案例：Halloween

为产品赋予万圣节的特色，能让顾客以全新的视角看待你的商品。此时，他们正沉浸在万圣节的氛围中，这种联想会重新点燃他们对你产品的兴趣。

也许你觉得奇怪，但看到下面这款万圣节灵感的星巴克饮品照片，我就忍不住想去附近的星巴克点一杯冰 frappe coffee（当然，最好不要有僵尸手啦）。

图片来源：Starbucks

十一、November

• November 01: World Vegan Day

• November 03: National Sandwich Day

• November 03: Daylight Savings Time Ends

• November 10: Science Day for Peace and Development

• November 11: Veterans Day

• November 13: World Kindness Day

• November 14: National Pickle Day

• November 14: World Diabetes Day

• November 15: America Recycles Day

• November 16: National Fast Food Day

• November 19: International Men’s Day

• November 20: Trans Day of Remembrance

• November 21: World Television Day

• November 23: National Espresso Day

• November 27: Thanksgiving Day

• November 28: Black Friday

案例：Black Friday

案例：Thanksgiving

互动猜谜游戏是一个有趣且引人入胜的感恩节社交媒体创意。

品牌可以设计文字谜题或图像游戏，让用户寻找代表感恩理由的词语或符号，比如家庭、健康或温暖。

这种类型的感恩节互动帖子增添了趣味元素，使品牌成为他们节日享受的一部分。

图片来源：21kschool

案例：Thanksgiving

还可以邀请粉丝分享他们珍贵的节日回忆。品牌可以引导用户回想感恩节对他们的意义，无论是家庭传统、最爱的食谱，还是难忘的聚会。

这种方式可以营造社区氛围感，让粉丝们能够浏览并回应彼此的故事。通过激发个人互动，品牌能够加强与受众的联系，使他们的感恩节社交媒体帖子更加贴近人心和富有意义。

图片来源：Starbucks

十二、December

• December 01: Cyber Monday

• December 02: International Day for Abolition of Slavery

• December 03: Giving Tuesday

• December 04: National Cookie Day

• December 05: International Volunteer Day

• December 07: Pearl Harbor Remembrance

• December 15: Bill of Rights Day

• December 17: National Maple Syrup Day

• December 21: Start of Winter

• December 21: Look on the Bright Side Day

• December 22: National Short Person Day

• December 24: Christmas Eve

• December 25: Christmas Day

• December 26 — Boxing Day

• December 31: New Year’s Eve

案例：Christmas Day

bathandbodyworks品牌通过“12天圣诞节”，采用每日更新的方式。每天揭晓一个新的惊喜，无论是限时折扣还是独家产品发布。这一策略能够持续吸引观众的关注，让他们迫不及待想要发现接下来的内容。

图片来源：bathandbodyworks